Colt here— founder of Prima Terra.
This company was born from a love for coffee, but more importantly, a love for the Earth and the people who cultivate it.
As an outdoor enthusiast, recreator and environmentalist, I’ve always believed that our choices—what we consume, how we show up, and who we support—shape the world around us. After years of doing a bit of exploring the world, agricultural projects, and regenerative lifestyles, I saw firsthand the potential for coffee to become more than a morning ritual. It could be a movement.
Prima Terra means “First Earth.” It’s our reminder that the land comes first. We craft each batch of coffee not just for its flavor, but for its story. Every bean is traceable, ethically sourced, and connected to farms and co-ops that prioritize sustainability, and dignity for their workers.
This isn’t just about selling coffee. It’s about creating a bridge between conscious consumers and incredible origin partners doing good for the planet.
I started Prima Terra to honor the Earth, support smallholder farmers, and offer you a cup filled with integrity. I hope every sip inspires connection—to the land, to community, and to yourself.
Thanks for being part of the journey.
— Colt Gilliland
Founder, Prima Terra