Our Story

Welcome to Prima Terra coffee, where every bean tells a story. Founded in 2023, we embarked on a mission to not just sell coffee, but to enhance the way you experience it. Based in Ogden Utah, Prima Terra coffee has grown from a passionate dream into a thriving community of coffee lovers, dedicated to bringing exceptional quality and unique coffee experiences to homes and businesses alike.

Hi, nice to meet you

Colt here— founder of Prima Terra.
This company was born from a love for coffee, but more importantly, a love for the Earth and the people who cultivate it.

As an outdoor enthusiast, recreator and environmentalist, I’ve always believed that our choices—what we consume, how we show up, and who we support—shape the world around us. After years of doing a bit of exploring the world, agricultural projects, and regenerative lifestyles, I saw firsthand the potential for coffee to become more than a morning ritual. It could be a movement.

Prima Terra means “First Earth.” It’s our reminder that the land comes first. We craft each batch of coffee not just for its flavor, but for its story. Every bean is traceable, ethically sourced, and connected to farms and co-ops that prioritize sustainability, and dignity for their workers.

This isn’t just about selling coffee. It’s about creating a bridge between conscious consumers and incredible origin partners doing good for the planet.

I started Prima Terra to honor the Earth, support smallholder farmers, and offer you a cup filled with integrity. I hope every sip inspires connection—to the land, to community, and to yourself.

Thanks for being part of the journey.

— Colt Gilliland
Founder, Prima Terra

Our Coffee

Coffee can be more than a daily ritual, it’s a relationship with the land, the people, and the planet. Each bean we roast is sustainably sourced through direct partnerships with farms, processing facilities and cooperatives who share our commitment to sustainable agriculture, ethical labor, and environmental stewardship. Grown in rich, biodiverse ecosystems and carefully harvested at peak ripeness, our coffees reflect the unique terroir of their origin. From the highlands of Ethiopia to the volcanic soils of Costa Rica. We roast in small batches to highlight the natural flavor profile of each variety, ensuring a vibrant, clean cup that tells the story of its source. When you sip Prima Terra, you taste purpose, integrity, and the essence of first earth.

PASSIONATE ABOUT COFFEE. 
FANATICAL ABOUT FLAVOR.

Direct Impact Support

At Prima Terra, every bag of coffee fuels more than your day — it fuels direct action for the Earth. A portion of every purchase goes toward regenerative land projects, rewilding initiatives, and conservation efforts that restore the health of our planet. We support programs that protect native ecosystems, build wildlife corridors, and empower local communities to steward the land. From planting trees in biodiverse forests to funding outdoor recreation access and habitat restoration, our mission is rooted in giving back to the very places that make coffee and life, possible. With each cup, you help heal the soil, protect wild spaces, and create a legacy of restoration.

Our Mission

Our mission is simple: to connect coffee lovers with premium, sustainably sourced beans from around the world, while supporting the communities that grow them. We believe in creating a positive impact through our business, contributing to environmental and wildlife conservation and community empowerment with every cup brewed.

Our Mission & Vision

Coffee's mission is to offer love and hope to those in need through funds from a great cup of coffee. We want to inspire and educate our coffee lovers in ways that enhance their experience with us and encourage them to be an outlet of hope for others. 

We want to create a coffee culture that is built around quality, sociability, and affordability so that everyone can enjoy our product and share in our outreach. Our goal is to continue to grow our business in ways that will allow us to give more, this will include things like scholarships for local graduating seniors, food programs, and much more! We have BIG plans for coffee and appreciate you joining us on this journey!

CONTACT US

Have a question?

Send us a message anytime, we endeavor to answer all inquiries within  24 hours on business days. We will be happy to answer your questions.